Save the Hooch Campaign

Atlanta's SweetWater Brewery began the Save the Hooch Campaign in 2005 to protect the most important ingredient in the beer they brew: water from the Chattahoochee River. This campaign runs from Memorial Day through the July 4th each year and engages beer drinkers, bar patrons, and restaurants throughout metro Atlanta in efforts to raise awareness and funds to support UCR’s river patrol and water quality monitoring programs. Participating local bars and taverns, such as Taco Mac restaurants across the Atlanta area, hold special promotions and sell paper fish and custom Save the Hooch t-shirts to their clientele. In 2009, the Save the Hooch Campaign raised $55,000 to support UCR's river patrol and water quality monitoring programs.

Thanks to everyone who signed our Save the Hooch pledge in 2009, promising to . . .

• turning off the faucet when they brush their teeth
• checking for leaks their plumbing
• changing at least one light bulb in their house to a compact fluorescent bulb (saving energy save water!)

Visit www.savethehooch.com!