Click here for the 2014 news release.
Although water is one of the most vital resources on the planet, waterways continue to decline in quality and quantity in virtually every part of the world. The folks at SweetWater Brewing Company share the importance of protecting these vital water sources and have once again teamed up with the Waterkeeper® Alliance members throughout the region – including Chattahoochee Riverkeeper – for their Save Our Water campaign, supporting the conservation of the Southeast’s most threatened rivers, streams and coastlines.
The cause is near and dear to the brewery as clean water is also vital to the creation of their tasty brews as a main ingredient. In addition to serving as a source for swimming, drinking and fishing in our community, the brewery’s local Chattahoochee River accounts for a main ingredient making up 90 percent of the beer.
Kicking off July 4 and running through Labor Day, SweetWater’s Save Our Water campaign encourages patrons to “give of their livers to save the river” by purchasing SweetWater’s seasonal Waterkeeper® Hefeweizen ale, Save the Hooch T-shirts, or paper fish donations at participating restaurants, bars and retail accounts where the beer is sold throughout metro Atlanta. Proceeds from the sales will go back to Chattahoochee Riverkeeper. Additionally, patrons can visit waterkeeperbrew.org to donate online, or purchase a custom Save Our Water pint glass at SweetWater’s weekly brewery tours.
In 2011, the brewers at SweetWater launched Waterkeeper® Hefeweizen, a beer with a cause. Now, as part of their seasonal Catch & Release line-up, the unfiltered brew makes its return to shelves and draft taps early this June.
SweetWater founded the Save Our Water program in 2006 with its local Chattahoochee Riverkeeper and efforts grew larger as the brewery did. Since the inception of the program nearly seven years ago, SweetWater has raised more than $400,000 for the Chattahoochee Riverkeeper, and more than a whopping $700,000 for Waterkeepers throughout the region. Today, the Save Our Water campaign supports more than 30 Waterkeeper® members in Southeastern cities where the brewery distributes beer.
For more information on the Save Our Water campaign, or to donate online, visit www.waterkeeperbrew.com.
Save the Hooch Events:
There are different level tickets depending on the game, but with each ticket purchased via braves.com/savethehooch fans will get an exclusive Braves / Save the Hooch T-shirt that they will pick up at the stadium. $8 from each ticket purchased will be donated back to Chattahoochee Riverkeeper as part of the Save the Hooch campaign. Games begin June 18, 2014.
June-July: Terminal West
Terminal West will be donating a dollar of every SweetWater can sold at shows this month and next month to CRK. www.terminalwestatl.com
July 22: Beer Dinner, Sunset Hills Country Club, 1 West Club Drive, Carrolton
Patron to this exclusive event will enjoy a four-course meal with beer pairings. (Event not open to the general public.) www.sunsethillscc.org
July 22: Beer Geek Tuesday, Cypress Street Pint & Plate, 817 West Peachtree Street NW, Atlanta (7 p.m.)
This event will feature SweetWater’s Waterkeeper Hefeweizen. As part of the Save the Hooch campaign, patrons can pay $25 and get a STH T-shirt and a pint of Waterkeeper Hefeweizen (pint glass will be a souvenir for them to keep). CRK and SweetWater will be there to raffle off prizes and hand out giveaways. cypressbar.com
July 26: Smith’s Olde Bar, 1578 Piedmont Avenue NE, Atlanta (8 p.m.)
On Saturday, July 26 Smith’s Olde Bar will once again be opening their doors to the Save the Hooch campaign – this time during the “Drivin and Cryin” concert in their upstairs venue space, The Music Room. Chattahoochee Riverkeeper will again be selling $1 and $5 fish for a variety of SweetWater and CRK prizes! Tickets are $20 in advance and $25 at the door. www.drivinncryin.com, www.smithsoldebar.com/
July 29: The Roswell Tap, 1578 Piedmont Avenue NE, Atlanta (6 p.m. 9 p.m.)
As part of Alive After 5, The Roswell Tap will participate in the Save the Hooch campaign on July 29. Special Save the Hooch tees will be sold, and 5 percent of sales this evening will go to CRK.
September 17: Braves, 7:10 p.m.
During this game against the Nationals, the 200 lower level outfield seats will be reserved for wholesale retailers and SweetWater Brewing Company, as a thank you for all who helped Save the Hooch this summer. Just before the game SweetWater will have the opportunity to go on the field and present this years’ fundraising check.
Other ongoing events, where venues will be raising money and selling merchandise to support the Save the Hooch campaign, include*:
*All proceeds will go to CRK for our ongoing mission to preserve and protect the Chattahoochee river basin.