Save the Hooch Campaign

Click here to see our Save the Hooch Video!

The 2010 Save the Hooch Campaign is underway, and you can join in this fun way to help protect the Chattahoochee River!

Atlanta's SweetWater Brewery began the Save the Hooch Campaign to protect the most important ingredient in the beer they brew: water from the Chattahoochee River. This campaign runs from Memorial Day through the July 4th each year and engages beer drinkers, bar patrons, and restaurants throughout metro Atlanta in efforts to raise awareness and funds to support UCR’s river patrol and water quality monitoring programs.

Here's how you can help:

Go to participating local bars and taverns in metro Atlanta between now and July 4th and buy paper fish and/or Save the Hooch t-shirts! Find participating restaurants and bars at www.savethehooch.com.
You can also buy a limited edition Save the Hooch t-shirt from UCR - call Mary Harrison at (404) 352-9828 or email her. T-shirts can also be purchased online at the Save the Hooch site.
Donate to the campaign.
Click here to find ways you can conserve water in your home and garden.

Since this campaign began in 2006, it has raised more than $150,000 to support UCR's river patrol and water quality monitoring programs. The success of this campaign has inspired SweetWater to partner with other riverkeepers as well, and now they are using their creative marketing tactis to support the work of the Black Warrior, Savannah, Neuse, and French Broad Riverkeepers!

Visit www.savethehooch.com.