Annual River Revival
We welcomed 650 guests for our 16th Annual River Revival on May 4, 2012, underneath the Big Tent at Park Tavern in Piedmont Park! Guests grooved to the music of Burnt Bacon, Julia Haltigan and River Rock Star Award honoree Ben Sollee before a rousing end-of-night performance by Atlanta's own Ruby Velle & the Soulphonics. Thanks to your support, we raised $50,000 for our many programs.
We also honored Atlanta singer-songwriter Gareth Asher and veteran rocker and environmental journalist Johnny Colt with our River Rock Star Award. 99X's Mike Kee served as MC for the evening, which also featured food, beer and wine from Park Tavern and beer from SweetWater Brewery.
We also helped SweetWater kick off its annual Save the Hooch campaign, the fundraising effort that runs from Memorial Day through the month of July. (For more info, visit this link.)
Thanks to all of our sponsors and Host Committee members for making this a great evening. Learn more about them at right.
Save the Hooch Campaign
River Revival is also the kick-off party for SweetWater Brewery’s 7th annual Save the Hooch Campaign, which engages beer drinkers, bar patrons, and restaurants throughout metro Atlanta in efforts to raise awareness and funds to support CRK’s river patrol and water quality monitoring programs from Memorial Day through July 4 weekend. According to SweetWater Marketing Director Steve Farace, “River Revival is a great way for us to kick off the campaign. It’s always a fantastic party, and it gives people a chance to get personally involved in protecting our river.” For more information, visit www.savethehooch.com. Last year, we raised an unprecedented $93,000!
We'll be taking a break from this event in 2013 to reevaluate and plan for 2014. Stay tuned later this year for an annoucment and more details!